About Optical Photography

We remember the days when medium or large format was the norm for professional photography, let alone good 'old 35mm! Since those times, a lot has changed, but - most importantly - a lot has stayed the same.

With the advent of the web, a lot of publishers ignored the values of true photographic procedure, after all, it's hard to display a quality photo using either a GIF file or a heavily compressed JPEG image.

With the continued growth of the internet, how things have changed. Increasingly, web publishers are turning back towards quality photography.